Just as they have a whole variety of functions, dolls come in many shapes and forms. The spectrum ranges from baby dolls, that often have functions, and dress-up dolls to mini-dolls for play theme sets. Licenses continue to play an important role in the product group. In the case of the dress-up dolls, for example, it’s the heroes of “Monster High” who are the trend with girls. The “Vampire” mega-trend is also reflected in the toy offer.

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