Penguin swoops in for Skylanders publishing deal

Books and apps will now sit alongside popular video game following deal with Activision

By www.licensing.biz

Penguin Children's Books has sealed a global licensing partnership with video games publisher Activision for its Skylanders property.

The firm will produce a series of books and apps to sit alongside Skylanders Spyro's Adventure, which was the number one selling children's video game of 2011 (source: NPD).

The Skylanders publishing programme will be the next tie in range to expand a digital brand with exclusive downloads, guides to the world and original stories which are inspired by the game.

Penguin Children's Books will publish five titles under its Media & Entertainment imprint from spring. The debut title will be an ebook - The Doomsday Quest - which releases in April. The physical Doomsday Man title will publish in October, along with Master Eon's Official Guide, Magic & Tech Handbook and a sticker book.

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