For more than 50 years, Barbies have been a favourite in every playroom. With Barbie Video Girl, the manufacturer, Mattel, is now encouraging young girls to become involved with multimedia technology: The doll has an integrated camera, which is small but of high quality. The proud owner can create videos and play them on a mini-display. But it also takes very little to transfer the images to a computer, and to edit them there. A must for young film-makers and Barbie fans.

That is also what the jury thought, which is why Barbie Video Girl received first prize in the category of Trend + Lifestyle.