The prize for new products at the International Toy Fair is awarded to products and playing ideas that have got what it takes for success.

The ToyInnovation award was presented for the seventh time to new products that stand out from the other new products at the International Toy Fair 2010 due to their degree of innovation, product concept, creativity and playing idea.

The ceremonious announcement and presentation of prizes to the winners took place during the official opening ceremony of the 61st International Toy Fair Nürnberg on 03 February 2010. Please click here to see the winners

The winning products receive the ToyInnovation quality label. This quality label stands for topicality, quality and inventiveness.

The ToyInnovations are determined in eight categories. The products entered will be assessed and tested for various aspects by international experts from the toy industry.

Learn more about the Jury