Baby´sWorld
Discover a Brand New World in Hall 2
Spielwarenmesse International Toy Fair 2010 staged the premier of its new Baby’sWorld special display area. An enormous selection of baby products was collectively displayed for the first time in Hall 2. And the starting bell has also sounded for introducing an independent baby products category beginning 2011.
Baby Products Generate Sales
The baby toy market offers enormous growth potential. Families and friends are continuing to invest more in the development of their infant children. John Baulch, Publishing Director of Toys ‘N’ Playthings, comments: „The launch of a new nursery section shows the Spielwarenmesse’s keen sense of the market and future trends.”
Worth Visiting
A visit to Baby’sWorld was doubly rewarding for buyers and speciality dealers. In addition to the diverse selection of toys for babies and small children, innovative ideas to increase sales plus opportunities to update information about the marketplace were also being offered. And of course, a pleasant lounge area offered exhibitors and visitors a traditional meeting place and the opportunity to take short breaks.
Moreover, our handy guide showed you all exhibitors at the fair who offer baby products in their assortment.
Interesting presentations took place in in the Toy Business Forum, licensed products specifically for babies in our LicenseCenter theme world could be discovered, and based on a new empirical study you could inform yourself about parental purchasing behaviour.
A short summary of the results you can find in our Baby´sWorld Knowledge Brochure: 
Successful With Baby Articles (1006 KB)
Spielwarenmesse International Toy Fair and the baby products category are creating new standards – see for yourself and you'll be convinced.
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