To enable visitors to manage the huge range of products and services more efficiently, Spielwarenmesse eG's programme is now based on the three trumps: ToyKnowHow, ToyInnovation and ToyNetwork. ToyKnowHow covers the whole knowledge programme of the Spielwarenmesse eG, ToyInnovation is the fair’s innovation programme and provides an overview of new products and the ToyNetwork meets to make new contacts and cultivate existing ones.

• Toy Fair Special
  Annually changing trend topics
• Global Toy Conference
  Leading international experts provide valuable know-how about interesting topics
• Toy Business Forum
  Market experts talk about current trends
• Toy Market News
  All recent news from the world of toys
• play it! online
  Toy trends and fair tips are part of the free visitor newsletter play it!
• YourToyCom
  Exclusive content; provided by Spielwarenmesse's online community for toy professionals
• World of Toys
  The international fair programme for your international success
• Testing & Inspecting Center
  Testing and inspecting institutes advise on the safety of products

• ToyAward
  Award for the most innovative and creative novelties at the fair
• InnovationCenter
  New products are presented in a special area
• InnovationGuide
  For an overview of the novelties at Spielwarenmesse
• PressPreview
  Presentation of products to the media already before the start of the fair
• ToyBlog
  Current trends and topics in the toy world; blogged by experts

• YourToyCom
  Networking opportunities for international contacts
• Opening Ceremony
  Official opening of Spielwarenmesse
• ToyNight
  Get-together of manufacturers and trade from all over the world
• International Pavilions
  Best conditions for specifically finding the products of international markets 
• New Exhibitor Center (NEC)
  Plattform for first-time exhibitors
• Pavilion of Young Innovative Companies
  Young companies present their "innovations made in Germany"
• GamesCafé
  Meet authors, game experts and Co. in person